Hasbro: Individual Contributions

#Memerize party game

After the discussion we made after the first attempt was made, we decided that the two graphic students are going to make the concept page and the assets for the presentation video, while animation students including me are going to animate the 1 minute video for the submission.

I did the final presentation video in After Effect, compositing the final concept of the card game in Photoshop made by the graphic students in our group. I was aiming to demonstrate the way to play the game but especially the type of cards within the card game. I also highlighted that one of the most important part of the game, which is the booster packs that can be added to the main cards.

So here is the screenshot for the submission of the brief. We submitted it together before the deadline as the D&AD website faced some technical issue before the first deadline that was released on the website.

Hasbro Development

We formed our group of four students cross the programs, of two graphic design students and two animation students including me, who are all interested in responding to the Hasbro party game brief on D&AD new blood reward. 

We started with a meeting session to discuss the initial ideas. The target audience are teenagers between 16 and 26, so that we considered a party game that suits us, as we all lies in the range of target audience. Our initial thoughts was an engaging board game that can increase the communication between friends who are playing this game. So the first idea was to make a chess board game with role play element in it. But at the end we decided to develop a concept for a card game based on contemporary memes, especially of internet memes that increase the interaction between teenagers and young adults who have been more influenced by cultures which are spread on the internet.

There is an existing game named "What do you meme?", it has been raised on the kick starter website and successfully raised enough fund for the production of the game. It plays as one photo card revealed and the players try to make the funniest caption for the photo. Our concept is different to how this game is played, as we can make our own captions. 

As we have decided to make a meme card game, I made 9 pieces of meme drawings and put them onto a developing idea of the card, the drawings are all done straight on Photoshop on computer, and I have recorded a demo for the colors and font of the design I made for the the cards. We printed out the front and the back of the cards I designed and stick then together. The photograph above is where I composed the other student's design onto the card and printed them off for reference of the next stage of the design.

Here is a quick demonstration I did in After Effect, to try out if the concept worked. We separated our individual roles depending on our major, as the requirement of the brief is to submit a 90 seconds presentation video, and 2 of the research & development sheets, the graphic students are going to be in charge of making the final development sheets and the package design of the cards.

Collaborative

So at the beginning of the collaborative brief, we need to present our skills, interests, and the brief intending to do in order to make our group, I made these sheet demonstrating the range of skill I have and the briefs that I am interested in doing. The images I put together mostly show my skills of painting in both digital and traditional, Photoshop skill of compositing images.

After looking at nearly all of the briefs from both D&AD and YCN, I was interested in two briefs which are Mubi and Hasbro, all from the D&AD new blood rewards. Then we got into tables to discuss the collaborative groups that we might be forming. There was more students interested in the Hasbro project than the other one. At last, I chose the Hasbro project of making a concept of a new party game, as we've already got some ideas after the first meeting, and the four of us can perfectly form a collaborative group for this brief.

Considerations

'Why should I collaborate?'

Obviously having a group of people who can take individual roles in order to achieve a goal, could increase the value than doing it alone. On the other hand, it could increase my skill of communication and organization of working together.

'Who will I work with?'

I would like to work with students outside of animation students. I think it is an engaging brief of working cross courses, and I would be happy to work with either graphic students or illustration students, depending on the brief that I am going to do.

'What brief will we choose?'

I will chose a brief that I am capable of, within my skill range or the skills that I am going to develop, especially a brief that I am able to take a specific role of responding to it.

'What do I need to submit?'

The documents I need to submit with the collaborative group depends on the requirement of the brief that I am going to chose. Most likely I am going to respond to a brief that includes a digital films such as presentation films and campaigns.

'How will I be assessed?' 

Briefs would be assessed by the company who provide them, from either YCN or D&AD.